Top New Zealand restaurateurs comment on the effectiveness of the Entertainment^™ program

"The Auckland restaurant scene has undergone serious changes over the last two years, with lots of varied discount schemes available to top restaurants. We at The Grove have found The Entertainment^™Book to be a far more premium and cost effective alternative. We value the partnership we have developed with Entertainment^™ and recommend other top Auckland restaurants consider featuring"

"We primarily were attracted to the Entertainment^™ program as it introduces new customers, and we are consistently seeing between 60% and 70% more first time customers every month. Palate has the misperception in the marketplace of being exclusive and expensive, and the key with the program is to get people to experience us once, then we are confident they will come back. It also drives word-of-mouth promotion about Palate."

"The Entertainment^™ marketing concept is a good one and has worked well for Logan-Brown. It has provided new customers, and resurrected some old ones who mostly spent well and returned a reasonable profit for the investment. The feedback forms with the customer details for our database were also a plus. I would recommend other restaurants get involved in the Entertainment^™ program"

"Regatta Bar and Eatery opened in 2015 to much fanfare and excitement on Auckland’s North Shore. A beachside brasserie delivering great wine and food with views of one of Auckland’s finest beach, Takapuna. Our first marketing initiative was to engage the Entertainment Books socially active database through a website bonus offer. The take up we have had, particularly from their digital members has been exceptional. In brief we have seen a 14 – 1 return on our marketing investment with no commission or fees payable. In addition 85% of diners using the Entertainment offer were first time diners!! We are looking forward to having a long and fruitful partnership with Entertainment and are excited about promoting upcoming events to their responsive membership"

"“We have been involved with the Entertainment program since it began, with our first listing way back in 2000 at Harbour Seventy One in Akaroa! There are many great things about being in the Book – firstly, it brings in new customers, many of which return as full paying customers. The use of the database for marketing, at no cost, is a fabulous business tool. I have never been involved with any other dining card that has no commission, no cost to the restaurant and provides such a fantastic service. We see it as a win-win-win: a win for us – we get new customers, a win for the customer – they get to try out great places they would normally not go too, and get a great deal, and a win for the community – they get to sell these great Books and make easy money for their groups, schools and clubs."

"With the Entertainment^™ program we can now entice domestic visitors into our restaurants to experience what we are about in Queenstown. We have tried many varied promotions and discounts over the 12 years we have been operating. We trialled the Entertainment^™ card in the early days and found the feedback lacking and the tracking of the promotion difficult. In the last two years we have brought all three of our restaurants back to the Entertainment^™ program mainly because it is distributed well, the feedback is timely and relevant, and the reporting gives us a business tool that is useful."